Digipak Analysis 2

This is the digipak for the album 'Hold your colour' by Pendulum. The front and back covers contain the same main image, which is a very vibrant collection of objects surrounding an eye. This image links to the album title, as there is obvious use of colour, but an interpreation of the phrase 'Hold your colour', could be as a reflection of the idea of holding your own identity, which in this case could be represented by the central eye in the image, as eye colour could link highly to a individual identity. Through this the band could be making a statement about their own music style, as this album made a significant impact upon release, showing a vast range of heavy and soft styles of Drum and Bass, a variety not heard before on one single album, and this unique approach reflects the idea of their own style, that they have stuck to this rather than opt for the more conventionally, typical style of Drum and Bass previously heard.

The inside cover shows a very abstract blend of colour, and connects to the image behind the CD, creating one large image. This is primarily of a pair of hands holding what appar to be small animals, including a butterfly, and the hand appear to be setting these creatures free, which could represent the release of cretivity this album has set in motion upon release, now the bands style has truly been appreciated. There is a definite link in these images between the huge use of colour, and the idea of creativity, as their music is very bright, and extremely layered as there are many different styles of instruments inputted towards their final sound. The creativity of the band which seperates them from most bands in this genre, is the manual approach to the music they create, namely incorporating an electric and bass guitar, live drumkit, and live vocals into their music, as apposed to creating everything digitally. Through this approach we could interpret the use of the line 'Hold you colour' as a statement to stick to your own individual musically style, even when it may not seem conventional, and is reflected by the album cover through the strong use of colour to represent creativity.